A Walking Tour of the West End: Where Artists Gather
The Federation of British Artists presents a self-guided walking tour of London’s iconic West End, exploring places where artists have gathered from the nineteenth century to the present day.
This free digital experience takes you through some of the capital’s most iconic locations, where you will discover fascinating stories of art, history, and the creative communities that have shaped London’s reputation as a global centre for culture.
We hope that you enjoy exploring Where Artists Gather.
The Route
From Trafalgar Square to Mall Galleries, this self-guided tour of London's West End uncovers streets, galleries and landmarks that have inspired generations of artists. Each stop highlights a piece of London's heritage, offering a look into the city's rich art history and the artists who shaped it.
Trafalgar Square
Our tour begins at Trafalgar Square, which is widely regarded as the cultural heart of London. The Square, home to the National Gallery, is known as a gathering place for performers, protesters, and artists.
Suffolk Street
At 6½ Suffolk Street, generations of artists found a welcoming space to exhibit and sell their work, creating a hub for emerging and established talent.
Eros Statue
The iconic Eros Statue, designed by sculptor Alfred Gilbert, stands as a symbol of London's artistic heritage.
Royal Institute Galleries
195 Piccadilly, now home to BAFTA, was formerly the galleries of the Royal Institute of Painters in Water Colours. There are signs of the building's history as an art institute, such as the RI's name etched in stone across the top of the building, reflecting its place in London's art scene.
Egyptian Hall
Once home to the Dudley Gallery, the New English Art Club exhibited here from 1887 to 1904, making Egyptian Hall a key location in London's nineteenth century art world.
Royal Societies Club
At 63 St James's Street, the former Royal Societies Club served as a central meeting point for artists and members of learned societies.
53 Pall Mall
The site of 53 Pall Mall, now redeveloped, was historically an important venue for two major art societies, contributing to the West End's vibrant artistic community.
Mall Galleries
Our final stop is Mall Galleries, home to the Federation of British Artists (FBA), and a hub for exhibitions, events, and contemporary figurative art.
Accessible directions are included at every stage, ensuring the tour can be enjoyed by everyone.
To Note
Covering around a mile and a half, the tour takes about forty minutes to complete, though we recommend allowing an hour to pause, explore and take in the details.
The experience is completely free and available exclusively through Bloomberg Connects, making it easy to follow with accessible directions at every stage.
Whether you’re a local Londoner or visiting the West End for the first time, this tour offers the chance to explore an inspiring cultural district, and to connect with London’s art history.
